Activ - Online Business & Franchise Opportunities

As the countdown for Activ’s latest project heads towards completion Activ are looking for members of the public to provide feedback as they aim to ensure their latest project ticks all the boxes for an internet user.

As a result Activ will be running a number of focus groups throughout April 2011. If you have a couple of hours free during the week and would like to attend, all you need to do is contact them by clicking here. These sessions are open to everyone, however due to limited availability they will be on a first come first served basis.

If you’re keen to see what Activ are up to and would like to see first exactly what the new project is all about contact them now.

Activ is delighted to announce the formation of a new partnership with KTP and De Montfort University (DMU).  This is a massive leap forwards for Activ and we are looking forward to commencing the project in the very near future.

Knowledge Transfer Partnership is a Government lead initiative designed to strengthen the link between academic institutions and corporate business. KTP aims to:

Strengthen the competitiveness, wealth creation and economic performance of the UK by the enhancement of knowledge and skills and the stimulation of innovation through collaborative projects between business (including social enterprises) and the knowledge base;

KTP works by partnering a knowledge base partner (a University) with a business partner (Activ) and then overseeing the operation themselves (through a KTP Associate). KTP carefully evaluates both the business and the project to ensure it is a successful and rewarding experience for all participants. The aim is to utilise the skills of the knowledge base partner and the KTP Associate in a practical business scenario to develop not only the individuals involved, but also to benefit the business partner in a real world project.

Activ will benefit from the full time deployment of a recent graduate from DMU in the Activ offices for two years. The graduate will lead a team of staff towards the completion of a real life corporate project (Activ UK Click and Earn software Version 3). The project will be overseen by the KTP Associate and Activ will be able to draw upon the fantastic resources of DMU and other academic establishments (using the latest technology and laboratory equipment Activ would otherwise not be able to gain access to).

The cost of the KTP will be in excess of £125,000 over the two year period and will rely on funding both from Activ, but largely from the UK Government – this high level of funding has been made available to Activ follow rigorous evaluation of the company, its staff and the project the KTP will surround.

Activ is delighted to be able to call upon the assistance of KTP and look forward to developing what should be the best and most powerful network of UK townsites in the UK.

Activ, the Leicestershire-based online marketing company will be participating in the Knowledge Transfer Partnership (KTP) scheme this Summer. The KTP is Europe’s leading programme helping businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills that reside within the UK knowledge base.

A Knowledge Transfer Partnership benefits both organisations and academia. It brings companies and research departments together and ensures the work of university research departments becomes more relevant to businesses in the real world. The KTP facilitates the transfer of knowledge and the spread of technical and business skills, through innovation projects undertaken by high calibre, recently qualified, people under the joint supervision of personnel from business and the knowledge base.

No doubt, Activ will highly benefit from participating in the Knowledge Transfer Partnership leading to much success for Activ and it’s franchisees.

Following a series of meetings, Activ have now established links with De Montfort University and the Knowledge Transfer Partnership scheme to help further Activ’s AUK network.

Activ’s AUK network boasts the largest network of local websites in the UK so the Knowledge Transfer associates certainly won’t be short of challenge or two. Their AUK websites provide local people with a full comprehensive guide to everything that is going on in their area, including local news, houses for sale, local businesses, cars for sale, community activity and there is even a section to save money with local businesses.

Activ will benefit from the Knowledge Transfer Program by utilising the specialist skills of various members of De Montfort University, Leicester to help overhaul the AUK websites and make AUK far more interactive. The KTP associates will work closely with Activ’s own in-house Product Development Team to improve the AUK opportunity for everyone associated with it.

A higher level of user interaction within the Activ websites will lead to the websites generating a greater amount of revenue. Users will have more to do on the sites, thus making them more likely to stay on the websites for longer, increasing the chances that they will click on the Pay Per Click content that makes the websites money. In addition, as users’ brand loyalty increases and as they start to like the websites to a greater extent, people will thus visit the websites more frequently and will become more likely to spread the word about the websites via word of mouth marketing.

The improvements made to the AUK network will result in higher brand exposure for Activ while simultaneously helping numerous local businesses to gain more acknowledgement in their respective markets.

All in all, the go-ahead for The Knowledge Transfer Partnership has been eagerly received by Activ as a Knowledge Transfer Partnership is beneficial for a variety of reasons. For instance, due to the high quality nature of Knowledge Transfer Partnership students, as well as the professionalism of the program, most firms recoup their investment within the first year, and go on to make significant extra profits thereafter. Each project results in an average of three new research projects initiated, more than three new jobs and 15 existing company staff trained.

There is no doubt that 2010 will be a defining year for private sector businesses. With many reports claiming that the UK is facing the back of the recession – crucial research gives an indication of what is actually happening behind the scenes.

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